Product Creation Lesson #11 - Make Your Customers Come To You Not Your Competitors

Your differentiation strategy is your action designed to
produce products or services that customers perceive as being
different from your competition.

It is a marketing process that showcases the differences between
products. 

Differentiation looks to make a product more attractive by
contrasting its unique qualities with other competing products. 

Successful product differentiation creates a competitive
advantage for the seller, as customers view these products as
unique or superior. 

You have to understand that most of your visitors that are
coming to you will be suffering from major Information Overload
Syndrome.Their minds are in protective mode at this point and
you will find that the visitor will only accept new information
if it directly matches their current state of mind. 

It is increasingly becoming difficult to create something new
that doesn't already exist in your prospect's mind.They have
seen the same products rehashed and put out over and over again.

Why would they leave someone else for your product that looks to
be nothing more than the same crap they have seen time and time
again.

This is where most people get using Private Label Rights
products all wrong.I know I have been telling you that they are
great to use and I stand behind that 100%.Private Label Rights
products are only good to use if you are going to make the
choice to use them correctly.

Many people will grab a PLR product and throw it right back out
without making any changes to it or even looking to see if it
was good up to date information to be sending out.

What happens is the same information is presented in the same
way over and over and over again until those looking for the
solution to a problem just wanted to scream.

Most potential customers are looking to see what makes you
unique and different from your competitors when they show up to
your website.

They know the decision they make will put them on your list and
they are looking for a good valid reason to justify in their
mind why they should give you a space in the already crowded
email inbox they visit every day.

Many customers minds are building up defenses against the huge
volume of information being communicated today.The mind screens
and rejects much of the information it is being offered.

It is up to you to show them what makes you unique.Why they
should put their faith in you overtop of everyone else.


To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

